Founded in 2017 by Lombard entrepreneur Marilena Alberti, the brand was created with the ambition to offer clothing that respects the environment, people, and the rhythms of daily life, going beyond the culture of "fast fashion" and traditional seasonal cycles. The philosophy of OWN – Off With Natureis based on a clear principle: to make fashion not just for dressing, but also to protect the future of the planet. To create its garments, the brand exclusively uses organic raw materials or those derived from recycling processes, sourcing cotton from certified and responsible supply chains. This commitment to material selection is supported by internationally recognized certifications such as GOTS, OEKO-TEX, GRS, PETA, Animal Free, and FSC, which guarantee traceability, ecological safety, and attention to human and animal rights throughout the production chain. OWN also stands out for its innovative approach to sustainability: its collections do not follow traditional seasonal calendars but are designed to be versatile, durable, and easy to wear every day, with simple lines, clean cuts, and color palettes capable of accompanying different moments of life, from streetwear to athleisure. Stylistically, this translates into contemporary and accessible garments, designed for those who desire an everyday style that is both responsible and comfortable. In addition to responsible production, the brand is committed to promoting awareness and change in consumers: purchasing a garment thus becomes a concrete action to contribute to the preservation of biodiversity and the reduction of the global environmental impact.