The Add brand, founded in 1999, revolutionized the concept of padded outerwear, transforming it from a simple, functional piece to a stylish essential in the contemporary wardrobe. The women's line stands out for its elegant, minimalist design, characterized by clean lines and a sophisticated yet practical aesthetic. At the heart of the brand are high-performance materials such as certified goose down and ultralight, down-proof technical fabrics, often treated with water-repellent technologies and designed to ensure warmth, breathability, and comfort without sacrificing lightness. The women's collections range from short and long coats and down jackets to parkas and trench coats, but also include clothing such as dresses, skirts, trousers, and knitwear. Each item is designed to adapt to different contexts, from city life to travel, meeting the needs of a woman who desires elegance and practicality in a single solution. Add® stands out for its ability to create versatile garments that transcend the seasons, maintaining a contemporary style over time. The attention to technical details—such as stitching, functional pockets, and padding designed to be thin yet warm—further underscores the union between aesthetics and innovation that defines the brand's soul.