Sunray Sportswear is a British brand founded in Cornwall, in the Newquay area, that has built its identity on quality, craftsmanship, and a pared-down style inspired by vintage sportswear. The garments are produced in the Miyazaki region of Japan, in a historic knitwear factory that uses traditional loopwheel machines to create tubular fabrics without side seams. This slow and meticulous process, which can take over an hour for a single garment, gives the products a unique, soft yet durable structure, designed to last.
The brand draws inspiration from the sporty style of the 1950s and embraces the values of "slow fashion," opposing the logic of mass production. Every detail, from materials to packaging, reflects a profound respect for quality and the environment: recycled cotton, wool from British flocks, vegetable-based inks, and compostable packaging are used.
The Sunray Sportswear collections include t-shirts, sweatshirts, and knitwear characterized by clean lines, slightly boxy fits, and neutral or natural colors. The style is minimal and authentic, free of flashy logos, designed for those seeking essential pieces with soul. The brand's goal is to create garments that don't follow fleeting trends, but become a stable and thoughtful part of the everyday wardrobe: simple, comfortable, and built to last.