Collection: Obey for Men

Obey boasts many collaborations with artists, brands or stores, effectively paving the way for a habit now widespread in current streetwear.

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The motto "Do It Yourself" is the desire to create something different without losing your identity, it is a philosophy of life with you and your style at the center and Obey sweatshirts always at your side. Obey is not only artistic provocation and communicative revolution, but it is also the expression of music, of the skate world and of Shepard's thought, which over time has been enriched with elements while remaining coherent.